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Digital content is a central part of a student's learning journey, but measuring student engagement with digital content often involves tracking logins, clicks, time spent on pages, or downloads. However, treating the measurement of student engagement with digital content this way overlooks key questions we may want to know about whether institutions are delivering effective digital teaching.

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Driven by the pandemic, the shift to digital content has opened an opportunity for universities to understand how students engage with digital content and use those learnings to inform strategy. What's the best way for your institution to measure engagement, and how can that data inform your retention strategy?